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UIDAI Aadhaar Mascot Branding Guidelines 2023 – Just Announced – India – 2026

Unique Identification Authority of India
Domain: Communication & IT
Employment Type: Other
Stage: Announcement - Official Advertisement

Posted: 10 days ago

Posts: N/A

Location: CENTRAL

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Job Details

The Aadhaar Mascot Branding Guidelines Version 1.0 by UIDAI outlines the design, usage, and legal aspects of the Aadhaar mascot, 'UDAI'. The mascot is intended to represent Aadhaar as a friendly, trustworthy, and inclusive digital identity. The guidelines cover approved usage, mascot characteristics, and legal considerations to ensure brand consistency and protection.

Level:
central
Other Information:
  • Usage Approval: Usage of the mascot can be expanded with approval from the Media Division, UIDAI HO.

Job Summary

UIDAI has released comprehensive guidelines for the Aadhaar mascot, 'UDAI', detailing its usage, characteristics, and legal aspects. These guidelines aim to ensure consistent and appropriate representation of Aadhaar's brand identity.

Important Dates

#EventDate
1Guidelines Release DateOctober 1, 2023

Fee Structure

Eligibility Criteria

1. Age Limit

CriteriaDetails
Age RangeN/A - N/A years

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Important Instructions

1. Usage Instructions:
Use 'UDAI' only in approved formats and poses as issued by UIDAI. Maintain the original design, proportions, colors, and facial expressions of the mascot.
2. Prohibited Uses:
Do not distort, stretch, recolor, or rotate 'UDAI'. Do not use it in unsafe, political, or commercial contexts.

Other Information

1. Brand Consistency:
Custom adaptations for specific campaigns require formal clearance from Media Division, UIDAI HO, to ensure brand consistency.

Important Links

Contact Details

Address: UIDAI, Bangla Sahib Road, Behind Kali Mandir, Gole Market, New Delhi - 110001

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