Aadhaar Mascot Branding Guidelines Released

Unique Identification Authority of India

UIDAI Aadhaar Mascot Branding Guidelines 2023

Posted on: 2 years ago

Status Changed to: Announcement

The Unique Identification Authority of India (UIDAI) has released the Aadhaar Mascot Branding Guidelines Version 1.0. These guidelines provide comprehensive instructions on the usage, characteristics, and legal aspects of the Aadhaar mascot, 'UDAI'.

1. Mascot Description:

The mascot 'UDAI' is designed to humanize Aadhaar, making it more friendly, trustworthy, and inclusive. It symbolizes Aadhaar's role in empowering residents through secure and accessible digital identity.

2. Approved Usage:

The mascot can be used for awareness campaigns, IEC materials, digital and print communication, educational content, event branding, social media, and public information initiatives.

3. Legal and Intellectual Property:

'UDAI' is the intellectual property of UIDAI. Unauthorized reproduction, modification, or commercial use is prohibited and may lead to legal action.

4. Do's and Don'ts:

Use 'UDAI' only in approved formats and poses. Do not distort, recolor, or use it in unsafe, political, or commercial contexts.